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Fitness Ridge Worldwide LLC and Grand Heritage Hotel Group Announce Strategic Joint Venture to Build a Global Brand of Elite Health and Wellness Resorts


January 23, 2012 - Los Angeles, CA – Fitness Ridge Worldwide the provider of award winning wellness, fitness and weight loss resort programs nationwide, including The Biggest Loser Resorts, and Grand Heritage a premier owner-operator of luxury independent hotels and resort destinations worldwide today announced the formalization of a joint venture to build a global brand of "Fitness Ridge" resorts.

"By combining our world-class expertise in health, fitness, weight loss and nutrition with Grand Heritage's expertise in hotel ownership and operations is a recipe for extraordinary success," said Larry Bond, chief executive officer of Fitness Ridge Worldwide. "The time is ripe for an entity to jump to the forefront in establishing a global brand that stands for experiential wellness, and together with Grand Heritage, we are ideally suited to execute that vision," he added.

"This partnership works," said John Cullen, founder and CEO of Grand Heritage, "because it represents the best of both worlds, combining our luxury hotel and spa ownership and operations with unsurpassed fitness and nutrition experience. No doubt it's a combination that is destined to go beyond our wildest expectations."

Just last week the companies announced their first resort project, Fitness Ridge Telluride at the renowned Peaks Resort and Spa in Telluride, Colo. From April 8th through May 26th, a limited number of discriminating, health-conscious travelers will have the opportunity to experience the award winning wellness program that encourages and empowers people to achieve balance in their lives through a strategic combination of fitness, nutrition, education and relaxation all in a private environment.

The Peaks is situated amidst the stunning grandeur of the San Juan Mountain range surrounded by the highest concentration of 14,000 foot peaks in the United States, and recognized by "Condé Nast Traveler" as one of the top 15 resort spas in the U.S. and one of the top 50 ski resort hotels in North America. The onsite, 42,000 square-foot spa is Colorado's largest, featuring a fully equipped, state-of-the-art fitness center. Its full-service salon has 32 treatment rooms offering the latest in massage, aesthetics and body therapy. Additional features include: two pools including a lap pool and indoor/outdoor pool with a water slide; multiple dry saunas, Roman Tubs, Jacuzzis and eucalyptus-infused steam rooms both gender-specific and co-ed; private men's and women's spa lounges; meditation lounge; and oxygen inhalation room.

Fitness Ridge Telluride's special offer for advance reservations made before Feb. 15, 2012 includes a free DNA test ($995 value), complimentary upgrade to a full size suite (subject to availability), and 10% discount on the introductory program price. Visit www.FitnessRidgeTelluride.com or call 1-877-851-8748 for more information, reservations and details about this world-class program.

About Fitness Ridge Worldwide
Fitness Ridge Worldwide strives to provide the finest in wellness, fitness and weight loss programs nationwide. Recent accolades for its Biggest Loser Resorts family of properties from Spa Magazine for Best Weight Loss Spa, from Spas of America for Best Spa, and Spa Finder for Top Fitness Program are testament to that endeavor. For more information vist www.fitnessridgeworldwide.com.

Contact

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Mike Hess
mhess@thepeaksresort.com
970-708-0336