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Telluride, Colorado 81435
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HELITRAX OF TELLURIDE CELEBRATES 30TH BIRTHDAY AT THE PEAKS RESORT AND SPA
Heli-Skiing Operation Oldest and First in Colorado


December 5, 2011 - Telluride, CO – Imagine stepping out at one of the highest elevations in North America and gliding down- on your own two feet, carving through knee-deep snow. This is the stuff a Powder Hounds' dreams are made of. This is Helitrax.

Thirty years ago this concept became reality when four local backcountry ski partners combined their talents and enthusiasm for ski mountaineering with a generous dose of can-do optimism, and launched Telluride Helitrax. Established in 1982, Telluride Helitrax is Colorado's original and premiere Heli-Skiing and Snowboarding Guide Service.

"We were a bit ahead of our time," said Guide and Co-Founder Mark Frankman." There was no airport, and very few people had ever heard of Telluride - the helicopters and pilots were of the Vietnam and Korean war era."

Today, the Telluride Helitrax crew are experts at providing small group, customized, backcountry adventures. The professional guides and pilots utilize state of the art helicopters, ski equipment and safety procedures to lead guests through the spectacular San Juan Mountains.

Helitrax accesses the highest heli-skiing terrain in North America. Staggering peaks and breathtaking mountain beauty surround the expansive alpine bowls, gladed slopes and classic couloirs.

Director of Telluride Helitrax Joe Shults summarized, "It is a great honor to be part of the legacy that has evolved at Helitrax. We continue to advance our commitment to excellence and are grateful for the privilege of sharing these spectacular mountains with our guests. We've done it for 30 years and I look forward to the 30 years to come."

Helitrax is basedslope side of the historic Telluride Ski Resort, at the luxury Peaks Resort and Spa. Heli-ski guests enjoy discounted accommodations and spa services at The Peaks. The world class Telluride Ski Resort, connected by a free gondola to the historic Town of Telluride nestled in an incredible alpine cirque, is deserving of the accolade, "The Most Beautiful Place You'll Ever Ski."

Whether you are a seasoned heli-skier or new to heli-skiing, join Telluride Helitrax for an untracked and unforgettable adventure. To celebrate the 30th birthday of Helitrax, any guest staying at the Peaks Resort and Spa receives $50 off any heli-trip daily.

All bookings are based on availability and do not include gratuity. Guest may upgrade to an additional day of heli-skiing for $1049 per day (Normally $1099). Skis, all safety equipment, food and water throughout the day are all included.

For reservations or more information, please visit www.thepeaksresort.com or call 877-500-8377 or email powder@helitrax.com

Contact

To help you research The Peaks Resort & Spa for story ideas, current news and a wide selection of images, please direct all media inquiries to:

Meghan Gruszynski
mgruszynski@thepeaksresort.com
970-728-6800